Sep.25.2008 Fashion advertising is weird.

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I don’t claim to understand everything; most things, yes, but not everything. For example, meet Gucci’s new ad campaign for their Fall ‘08 “Hysteria Collection”.

I get that there’s a thin line between fashion and art. Every fashion shoot has a twinge of photographic artistry. But this is so abstract and odd to me. Why would I want a golden knight to palm my (supple and delicious) ass? Is that a desired affect of purchasing Gucci? Or are the bags a cure for my gold knight-inducing insanity as a result of not having Gucci? Do I have to have a vagina to understand this? Check out the video version of the ad below, maybe that offers some answers.

Yeah. So I’m not totally sure I get it. But apparently, it’s great.

Gold Knight and Ladytron’s music transport us to Gucci’s new world. Frida Giannini has managed to create a new impression in the brand. We’ll leave you with the ad campaign, and with the amazing video created to make Gucci one of the big online brands…

My new impression? “Holy fuck, am I high?” Maybe I’m totally off-base here, you decide. More hot knight-on-woman action below.