Jul.20.2007 Haha! Anti-smoking ads make kids smoke more
I’ve always hated those arrogant, pretentious Truth anti-smoking ads. “I’M A HIPSTER WITH A MEGAPHONE, SMOKING IS EVIL” never quite resonated with me, so much so that I’d often quip that I would take up smoking to spite them. Apparently, I’m not alone in that sentiment because, according to the University of Georgia, kids who see anti-smoking ads end up smoking more.
Hye-Jin Paek, an assistant professor at UGA, found that many anti-smoking ad campaigns have the opposite effect on teenagers, backfiring because they actually encourage the rebellious nature of youth.
“They don’t want to hear what they should do or not do,” Paek said. Instead, she said, ads should focus on convincing teens their friends are heeding the anti-smoking warning because peer pressure has the most direct effect.
The study is the latest in a string of research showing that anti-smoking campaigns often have ad little to no impact on teens. In 2002, a study commissioned by an anti-smoking foundation found tobacco manufacturer Philip Morris’ youth anti-smoking campaign was making students more likely to smoke.
Well, first of all, how f*cking cool does Joe Camel look up there with a TUXEDO and cigarettes. God, I want to be just like him.
But I digress. This makes Philip Morris look inexplicably brilliant, like an evil mastermind that kills Batman. They launched their “anti-smoking” campaigns, then somehow made those anti-smoking campaigns turn more kids onto smoking. You really have to admire that kind of evil genius.
Another lesson learned: Kids don’t like liberal douchebaggery perpetrated by hipster assholes. Hey Truth…one word. FACE
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